About Us

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About Us Page

About Us

About Us

About Us

A Leader in Seafood Trading Since 1983

Sin Ocean is an internationally recognized seafood trading company with an integrated network of partners across the globe. We cover every stage of the seafood supply chain, from processing to logistics and market distribution. Enabling us to deliver high-quality seafood products that meet stringent safety standards across international markets in China, Japan, Korea, Australia, Singapore, Hong Kong, Malaysia, Indonesia, Thailand and many more.

About Us

First registered in Hong Kong in 1983, Sin Ocean is an internationally recognized seafood trading company. In 1985, we set up two branches in China (Swatow and Guangzhou). Since then, we have expanded steadily with an additional branch in Singapore in 2011 and an Indonesia factory in 2013.

Sin Ocean (Singapore) focuses on delivering the finest seafood products to:

  1. Distributors and Wholesalers
  2. Hotels, Fine Chinese Cuisine Restaurants and Caterers
  3. Medical Halls and Retailers
  4. E-commerce Retailers

Our business model thrives on having full control over every stage of the value chain, and our team strives relentlessly to deliver high-quality seafood products with safety standards across international and regional markets including Singapore, Hong Kong, Malaysia, Indonesia, Thailand, Japan, Korea, Australia and Mainland of China.

Our own factory processes an estimated hundred tons including sea cucumbers, fish maw and silver fish a year. From cleaning to drying, we ensure that all seafood that go through our factory are well-handled and processed.

Besides the Sin Ocean brand, we also produce our Crown brand, Nestew brand and Hippo brand, launched in 2015, 2017 and 2019 respectively. These additions to our product lineup allow us to produce a diverse variety of dried and canned seafood, delicacies and household items for our customers to enjoy.

Sin Ocean is driven by the values of trust, respectability, sincerity and honor. These values have enabled us to become one of the leading importers, exporters and distributors of dried seafood in the country. Elsewhere, our values have guided us to create robust networks and distribution systems all over the countries we operate in — making our brand synonymous with genuine quality. 

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Import and Export
Import and Export
Wholesalers
Wholesalers
Fine Chinese
Cuisine Restaurants
Fine Chinese
Cuisine Restaurants
Retailer
Retailer
Ecommerce
Selling
Ecommerce
Selling

Our Own Sea Cucumber Processing Factory (est. hundred tons/year)

Sea cucumbers are a coveted delicacy in Chinese and many Asian cultures. From cleaning to drying, we ensure these prized ingredients are well-handled and processed from harvest to kitchen.

Working with local wholesalers, supermarkets and fine Chinese cuisine restaurants, we’re able to solicit feedback and ensure our sea cucumbers meet their highest quality standards for the benefit of all customers.

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Milestones

1983
Business Registration of Sin Ocean in Hong Kong
1985
Establishment of 2 branches in Swatow and Guangzhou, China
2011
Establishment of 3rd branch in Singapore
2013
Sin Ocean expanded its operations by building a new factory for the Sea Cucumber Processing (Estimated hundred tons per year)
2015
Announcing 1st own brand, Crown brand which specializes in canned abalones
2017
Announcing 2nd own brand, Nestew brand which specializes in bird nest products
2019
Announcing 3rd own brand, Hippo brand which specializes in dried seafoods, agricultural products, groceries, canned foods and all kinds of cooking essentials
2020
We are keep growing!
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